Lums wine bar

Website Management

Management of the website redesign to ensure that the website was more on brand. Liaising with the client and graphic designer to achieve desired outcome. Optimising the website with SEO and enhancing the user experience. One of the top performing websites when “Perth Wine Bars” is searched on Google.

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Reel Creation

Conceptualisation of reels by researching current and upcoming trends and utilising trending audio. Organising and coordination of lo-fi and professional video shoots with the reel concepts in mind. Filming and managing the team when filming lo-fi content with the reel concept in mind. Editing the footage to ensure that it was in time with the audio whist ensuring that it is engaging for the viewer.

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Instagram Insights

Major campaigns in the digital marketing strategy saw improvements across all areas in Lums’ Instagram insights over a 3 month period. 53.6% more account were reached, 20.9% more accounts were engaged and there was an increase of 10.3% total followers.