The Brief

Find a way to gain press coverage of Andaz’s F&B offerings, to help them stand out from other hotels in the city.

The Activation

After establishing the lowest sales period in the outlet that was struggling the most,The Breakfast Club was born. A series of 8 week long residencies from London based cafes with strong breakfast offerings and cult followings. This allowed for us to use the name of the partner brand to gain media traction and allowed for us to leverage their social following to increase the reach of this campaign.

The Results

• 12.3M press reach + 670K influencer reach = 13.3M total PR reach

• Coverage attained in Time Out (11 140 000 readership) & The Handbook (1 410 000 readership)

Client: Andaz Hotel

Partners: Hoko, EggSlut