Bark

Copywritng

Creating copy for the website and socials that align with the branding of this Australian themed bar and cafe. Bringing Aussie humour and nostalgia in where possible to increase engagement and build brand awareness.

EDM

Sending monthly newsletters via Mailchimp, to ensure that their database of 2,500 people were aware of campaigns and specials that were running each month. Ensuring that the copy was succinct and in-line with the branding, and ensuring that the content was engaging to increase open rate and click throughs. 

  • Average Open Rate*: 40%

    Which was an increase from the average open rate of 20% when I took on the account

  • Average Click Rate*: 3%

    *From Nov 2022 - Oct 2023

Instagram Insights

We saw fantastic results following the implementation of Bark’s digital marketing strategy. In a 3 month period we saw 41.3% increase in reach, 14.8% increase in engagement and 2.3% increase in followers.